I took the Vals survey and found that my primary VALS type is experiencer, and my secondary type is innovator. It says that experiencers are motivated by self-expression. As young, enthusiastic, and impulsive consumers, Experiencers quickly become enthusiastic about new possibilities but are equally quick to cool. They seek variety and excitement, savoring the new, the offbeat, and the risky. Their energy finds an outlet in exercise, sports, outdoor recreation, and social activities.Experiencers are avid consumers and spend a comparatively high proportion of their income on fashion, entertainment, and socializing. Their purchases reflect the emphasis they place on looking good and having "cool" stuff. Innovators are successful, sophisticated, take-charge people with high self-esteem. Because they have such abundant resources, they exhibit all three primary motivations in varying degrees. They are change leaders and are the most receptive to new ideas and technologies. Innovators are very active consumers, and their purchases reflect cultivated tastes for upscale, niche products and services.Image is important to Innovators, not as evidence of status or power but as an expression of their taste, independence, and personality. Innovators are among the established and emerging leaders in business and government, yet they continue to seek challenges. Their lives are characterized by variety. Their possessions and recreation reflect a cultivated taste for the finer things in life.
I think that the results are interesting and sort of true, but I wonder how they use this info in marketing.
2 Comments:
one example: a company surveys its current 'users' and determines common VALS profiles among its users, it could then use this information to design marketing programs to attract similarly minded users ?
Hey ALi- Buehlerhead here to comment a little on your blog.
First, I want to give you a tip on something easy you can do to edit your post a little to make the content better... if you want. Take this following sentence and paste it next to the word VALS survey to make button functionable
Take the survey...
You can edit your post off of your blog account, and it is a good tip to help keep all of your blogs filled with better content. I hope this helps your grade out and is a valuable tip for you. The basic format will work with any ISP and key word.
As far as taking the survey, I found that when I took it last year in a marketing class, it was way off with its judgements. But it is a valuable toool to help marketers catagorize consumers to better direct there marketing efforts.
...happy blogging
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